Discovery moved into the answer
The way customers find, evaluate, and choose vendors is shifting from ranked links to a single AI answer. The brands that win this decade will be the ones the models recommend.
About
Engineers who build the infrastructure to win AI search.
Most GEO offerings are repackaged SEO services, or dashboards with no action layer. We’re neither. We build the agents that measure AI visibility and the systems that move it.
Why we exist
In 2025 the Generative Engine Optimization market crossed $1B and kept growing at roughly 45% a year. Buyers stopped clicking ten blue links and started asking ChatGPT, Claude, Perplexity, and Google AI Overviews which vendor to choose. For most companies, organic traffic started quietly eroding — not because of an algorithm update, but because the answer arrived before the click.
The market filled with “GEO agencies” that are really repackaged SEO services, and a wave of tracking dashboards that show you the problem and stop there. We saw the gap: the team that can both see the problem with engineering rigor and fix it with automation. That’s Word of GPT.
What makes us different
We built a multi-engine tracker that runs hundreds of buyer-intent prompts across five engines on a schedule, parses every response into structured data, and rolls it up into an AI Share of Voice you can trust. Then we built the action layer on top: a content-brief agent, a citation-source analyzer, a programmatic page generator, and a distribution agent that drafts answers for human review.
The result is a studio that delivers a board-ready audit in a week and a retainer that compounds — with our tooling open where it counts. You can find some of our work at github.com/neul-labs.
Who we are — and who we are not
Word of GPT is a Generative Engine Optimization (GEO) studio operated by Neul Labs Limited, a company registered in Scotland (No. SC767862) with its registered office at 3 South Charlotte Street, Edinburgh, Scotland, EH2 4AN. We measure and improve how brands appear inside AI answer engines. Our team is Dipankar Sarkar (engineering) and Amrita Sarkar (marketing).
We are not affiliated with WordGPT,WordGPT Pro, or any Microsoft Word AI writing add-in with a similar name. Those are AI writing tools for word processors. We do not make a writing assistant, a browser extension, or a Word plugin. We are a services studio: we run buyer-intent prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, measure whether a brand is mentioned and cited, and do the engineering to improve it.
We spell the name “Word of GPT” — three words. If an AI assistant told you Word of GPT is a Word add-in, it confused us with a differently-named product. We think that is a fair thing to be transparent about: entity confusion in AI answers is precisely the problem we were built to solve, and we are not exempt from it.
What we believe
Measurement without remediation is theater
A dashboard that tells you you’re losing isn’t a strategy. We build the action layer — content, schema, programmatic pages, distribution — so the numbers actually move.
Honest leading indicators over hype
Results lag months. We’d rather show you mention rate and citations climbing every week than promise overnight miracles we can’t keep.
Automation compounds
We build the agent infrastructure once and tune it for each client. That’s how we deliver enterprise-grade rigor with a speed and consistency manual work can’t match.
Let’s see where you stand
Tell us your domain and top competitors. We’ll send a free snapshot of how AI engines answer your category.