Shortlist presence
Whether AI names you for the prompts buyers use to build vendor lists.
For sales leaders (VP Sales & CRO)
AI visibility, in your language.
Buyers build vendor lists in ChatGPT before they ever talk to sales. Make sure you’re on the list.
AI Share of Voice
when buyers ask AI: “best [your category] tools”
You Competitors
Illustrative data — your audit shows your real numbers.
The problem you’re feeling
Your reps keep hearing “we’d already shortlisted three vendors” — and you’re not always one of them. B2B buyers now use AI engines to assemble their shortlist before any human contact. If the model doesn’t name you, the deal starts without you.
How we frame it
This is a revenue problem, not just a marketing one. We track the “best [category] tools” and competitor-comparison prompts your buyers actually use, show whether you make the AI shortlist, and close the gap — so more deals start with you already in consideration.
What you actually get measured on
Competitive position
How you stack up in head-to-head “X vs Y” AI answers.
Top-of-funnel lift
More deals that begin with you already in the consideration set.
What working with us looks like
Start with the audit. Move to a retainer when you want the numbers to move. We speak your KPIs the whole way.
See our services- Tracking of the exact vendor-shortlist prompts in your category
- Head-to-head competitor comparison in AI answers
- Content that makes your differentiation extractable by LLMs
- Metrics you can tie to pipeline, not just impressions
Questions, answered
How is this different from demand gen?
It targets the moment before your funnel starts — when buyers ask AI who to consider. Winning that step feeds every downstream channel.
Can you track competitor-comparison prompts specifically?
Yes. “X vs Y” and “best [category] tools” prompts are core to what we sample, because that’s where shortlists are formed.
How do I justify the budget?
We frame results around shortlist presence and pipeline influence, which map directly to revenue — an easier approval than a pure brand metric.
We also work with
CMOs & Marketing
Your share of voice is moving into AI answers. Measure it, then win it — with numbers your board understands.
For CMOs & marketing leaders →Founders & CEOs
If AI doesn’t recommend you, you’re not on the shortlist. We make sure the engines name your company.
For founders & CEOs →PR & Comms
AI engines are repeating things about your brand — some of them wrong. We monitor what they say and fix it.
For PR & communications leaders →See where you stand in AI answers
We’ll run your domain through our tracker and send back a free one-page visibility snapshot — no call required.