Word of GPT is a Generative Engine Optimization (GEO) agency serving Edinburgh-based companies. We measure your AI Share of Voice across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, then build the content and distribution to win the answer in the Edinburgh market.
In July 2026 we asked ChatGPT, Perplexity and Google the exact question a Edinburgh buyer would ask — “best generative engine optimization agency in Edinburgh” — and recorded every agency they named. This is that raw result, including the part that doesn't flatter us.
2/3 engines answered — no AI Overview from Google AI Overview21 domains surfaced3 verified as Edinburgh GEO agencies4 global vendors ranking here without naming Edinburgh
“Scotland | AI-Powered Growth About us AI Services AI Solutions Generative Engine Optimisation Business…”
Method: one query per engine via a real browser, July 2026. Every agency above was then loaded independently and had to (1) state an AI-search offering on its own site — the quote is from that page — and (2) name Edinburgh. Answers drift; this is a snapshot, not a standing. Full methodology →
Why GEO matters in Edinburgh
Edinburgh is the UK's second financial centre and a genuine AI and data research hub, anchored by the University of Edinburgh. It is also where Word of GPT is registered, so it is the market we know best.
Scotland-specific prompts return a different vendor set than UK-wide ones, and London-centric measurement routinely misses it. Edinburgh's asset management and AI research base also produces unusually technical buyers who verify what the engines tell them.
Scottish buyers are frequently invisible to London-centric measurement. Sampling for Scotland specifically surfaces a distinct vendor set — and it is our home market.
Industries we serve in Edinburgh
asset management
fintech
AI & data science
insurance
software
Buyer queries we track for Edinburgh brands
“best fintech platforms for Scottish asset managers”
“top AI consultancies in Scotland”
“best B2B software for UK financial services”
The prompts real Edinburgh buyers ask AI
These are the actual queries buyers type into ChatGPT, Perplexity, and Google when researching GEO services in Edinburgh. We sample each across all five engines as part of an audit:
“best generative engine optimization agency in Edinburgh”
“GEO agency Scotland”
“AI search visibility for Scottish businesses”
The named GEO agencies in Edinburgh we benchmark against
Real agencies the AI engines cite for "Edinburgh GEO agency" and related queries. We track each of them in our 5-engine prompt corpus so your audit shows exactly where they out-cite you — and where you out-cite them.
We sample your category’s buyer-intent prompts across all five engines and score your AI Share of Voice against Edinburgh and global competitors.
02
Map the sources
We identify the URLs AI engines cite in your category — including the publications and communities Edinburgh-based buyers trust.
03
Remediate
We build extractable content in English, generate schema, and draft distribution to close the gap — then track the lift weekly.
Start here
Quick GEO wins for Edinburgh companies
A few high-impact moves you can act on right away — we rank these by impact and ease in your full audit, and leave one or two for your team to ship without us.
01Sample Scotland-framed prompts separately from UK-wide ones — the vendor sets differ.
02Earn presence in Scottish business and sector publications the engines cite.
03Audit per-engine crawler access.
GEO in Edinburgh — questions
What is Generative Engine Optimization (GEO) for Edinburgh businesses?
Generative Engine Optimization (GEO) is the practice of getting your brand mentioned, cited, and recommended inside AI answer engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. For Edinburgh-based companies, GEO is the discipline that decides whether you show up in the AI-generated shortlist a buyer builds before they ever visit your site.
How much does GEO cost in Edinburgh?
Our GEO Visibility Audit in Edinburgh is $3,000–$7,000, delivered in about a week, and benchmarks you against 3 named competitors across 5 AI engines and 200–500 buyer-intent prompts. Ongoing GEO retainers for Edinburgh-based brands run $8,000–$20,000 per month on a 6-month minimum. Start with a free one-page Edinburgh AI visibility snapshot.
How long until I see GEO results in Edinburgh?
We won't invent a number. We looked for primary evidence on time-to-first-citation and found none — the "60–120 days" figure this industry quotes is a vendor convention, not a research finding. What we can say: technical fixes like per-engine crawler access land within days, and because we sample every prompt repeatedly, any change in your Edinburgh mention and citation rates shows up in weekly reporting. Edinburgh-based teams watch the real curve instead of trusting our forecast. See /evidence for the full grading.
Which AI engines do you track for Edinburgh companies?
We track all five major answer engines for Edinburgh-based businesses — ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Gemini (Google), and Google AI Overviews — sampling each multiple times over a 14-day window. Single-shot answers are noisy; we report stable results.
Do you work in English for Edinburgh?
Yes. We sample and optimize prompts in the languages your Edinburgh buyers actually use. In Edinburgh that means English. Bilingual GEO doubles the addressable prompt volume and is a real edge in markets where most agencies only optimize English.
What are the top GEO agencies in Edinburgh?
In Edinburgh the named GEO agencies we benchmark against include: blankdigital.co.uk, Digital Marketing Agency Edinburgh, Marketing Mavens. We track each of them in our 5-engine prompt corpus so you can see exactly where they out-cite you, and where you out-cite them. See the full buyers' guide at /geo-agencies.
Why does GEO matter specifically for Edinburgh businesses?
Edinburgh is the UK's second financial centre and a genuine AI and data research hub, anchored by the University of Edinburgh. It is also where Word of GPT is registered, so it is the market we know best. Scottish buyers are frequently invisible to London-centric measurement. Sampling for Scotland specifically surfaces a distinct vendor set — and it is our home market.
How do I improve my AI visibility in Edinburgh quickly?
Three fast moves: Sample Scotland-framed prompts separately from UK-wide ones — the vendor sets differ. Earn presence in Scottish business and sector publications the engines cite. Audit per-engine crawler access. We rank these in your audit by impact and ease.
