Execution for a named client, under your brand
A client is asking why ChatGPT recommends their competitor, or asking you for AI-search work your team cannot deliver yet. Bring us that client. We scope the work against their commercial objective, execute it behind your brand, and report on the enquiries they accept, not just on mentions.
- ChatGPT
- Claude
- Perplexity
- Gemini
- Google AI Overviews
Agencies are already asking
Why are we not ranking on page one? Agencies answered with audits, content, links and local profiles, and billed for it every month.
Why does ChatGPT recommend our competitor and not us, and can you fix it? Two of the first three free snapshot requests we received came from agencies asking exactly that, on behalf of their clients and themselves.
Not recommended once, and not placed anywhere. Named in 0 of 27 answers to open buyer questions. Asked about the agency directly, engines disagreed on which country it operates from and when it was founded. Agencies are not immune either.
From one named client to a repeatable offer
- 01
Name the client
Bring one client who is already asking for AI-search work, or whose renewal depends on it. We need the client's commercial objective, the buyer they want more of, a budget, and someone who can approve changes.
- 02
A named-client pilot
We scope a pilot against that client's mandate: usually a Demand Diagnostic first, then a bounded programme. You price it to your client however you like.
- 03
We execute, scoped per mandate
Buying-question research, page and product-data work, quote or demo flows, technical fixes and measurement. Where your team already ships pages, profiles or outreach well, it keeps doing so and we take the rest. Who does what is written down before work starts.
- 04
Monthly review under your brand
Accepted and rejected enquiries with reasons, what shipped, what it cost, and what is next, ready to present. Your client sees your agency, not ours, unless you want them to.
- 05
Add clients one at a time
Only after the first pilot has worked. Each new client gets its own mandate, scope and price; nothing is sold as a blanket roster deal.
Your client, your brand, your margin
The client relationship
You own the account, the contract and the conversation. We do not contact your client except as agreed.
The branding
Reports, reviews and deliverables carry your logo.
The pricing and margin
Partner rates are wholesale. You set the client price.
The terms we write down first
Confidentiality
Your client's data and commercial figures stay within that mandate. We reuse general playbooks, never one client's confidential information for another.
Mutual non-solicitation
We do not pitch your clients, and we ask that you do not hire our specialists away. Both are written into the partner agreement.
Escalation
A named contact on each side, and an agreed route for scope changes, delivery problems and disputes about results.
Viable wholesale pricing
Partner rates are below our direct prices, but not below the cost of doing the work properly. A discounted programme that cannot be delivered helps nobody, least of all your client.
The same rules apply as for our direct clients: no guaranteed placements or citations, a fixed fee agreed in advance, an execution allowance spent only on approved work, and results reported as observed, reported or estimated. See pricing and the segments we know best.
Playbooks for the industries you already serve
Every sector below has a playbook your team can use with clients: what customers ask AI, where the answers come from, and the moves that get a business named.
Real Estate
Agents, channel partners, developers and property managers
6 industry playbooks →Travel & Hospitality
Travel agencies, corporate travel, tour operators, hotels and venues
7 industry playbooks →Professional Services
Agencies, consultants, architects, engineers, staffing and B2B services
7 industry playbooks →Home Services
Plumbers, HVAC, roofers, electricians, solar, cleaning, design and more
10 industry playbooks →Healthcare
Clinics, dentists, hospitals, specialist practices and health tech
8 industry playbooks →Legal
Law firms, practice-area lawyers and legal tech
7 industry playbooks →Finance
Accountants, banks, wealth managers, advisors, lenders and fintech
7 industry playbooks →Insurance
Agencies, brokers, health, life and insurtech
4 industry playbooks →Education
Universities, schools, coaching institutes, online courses and study abroad
6 industry playbooks →Construction
Contractors, home builders, commercial builders and suppliers
4 industry playbooks →Manufacturing
Industrial, contract, medical device, food and chemical manufacturers, and exporters
6 industry playbooks →Industrial & Heavy Equipment
Equipment dealers, rental, oil and gas, fire protection and water treatment
5 industry playbooks →Automotive & Logistics
Dealerships, auto repair, logistics, trucking and EV companies
5 industry playbooks →Retail & E-commerce
Online stores, D2C brands, jewellers, furniture, fashion and luxury
6 industry playbooks →Food & Beverage
Restaurants, cafes, caterers and grocery
4 industry playbooks →Local & Consumer Services
Salons, gyms, vets, childcare, wedding planners, senior living and more
8 industry playbooks →Technology
SaaS, cybersecurity, IT services, cloud, AI and telecoms
6 industry playbooks →Recreation & Entertainment
Clubs, sports academies, attractions, events and gaming
5 industry playbooks →Life Sciences
Pharma, biotech, CROs and nutraceuticals
4 industry playbooks →Partner pilots: questions
Why would an SEO or web agency need a partner for this?
Clients are starting to ask why ChatGPT or Google's AI recommends their competitors, and some are asking for AI-search work outright. Delivering it well needs buying-question research, execution across pages, product data and enquiry flows, and measurement against the enquiries the client accepts. A partner lets you take the work on a named client now, without building that capability first.
Will our clients see Word of GPT?
Not unless you want them to. Reviews, reports and deliverables carry your brand, and we do not contact your client except as agreed in the scope.
What does the partnership cost?
Each named client is priced against its own mandate, at wholesale rates below our direct prices: our direct Demand Diagnostic is £750–£1,500 and programmes typically run £4,000–£8,000 a month ex VAT. Partner rates are never discounted below the cost of delivering the work properly.
Do we need GEO expertise in-house?
No. Your team keeps doing the work it already does well, and we take the rest of the scope. Your team picks up the method on real accounts.
Which clients make the best pilots?
A client with a valuable offer, a buyer they can name, capacity to take on more work and a willingness to tell you which leads were useful. A client who wants a guaranteed ChatGPT recommendation makes a poor pilot, whoever delivers it.
Can we start with one client?
Yes, and we recommend it. One named-client pilot first; more only once that one is working.
Have a client asking for AI-search work?
Tell us about your agency, the client, and what they have asked for. We will scope a named-client pilot against their objective.