- Buying questions for one defined buyer, product and territory
- Repeated, dated observations across search and AI answers
- Website journey review: discovery to quote or demo request
- Economics: what a qualified enquiry is worth, and break-even volume
- Access and implementation requirements (CMS, analytics, CRM)
- Prioritised backlog and a go/no-go recommendation
Services
One commercial problem, three stages.
You bring an objective, a buyer and a budget. The free snapshot tells us whether there is demand worth chasing. The diagnostic tells you whether the investment is worth making. The programme does the work and reports the enquiries your team accepts.
- A written mandate: objective, buyer, budget, exclusions, success definition
- A fixed orchestration fee agreed in advance
- An execution allowance spent only on approved work
- Unused allowance credited, returned or rolled forward
- Pages, product data, quote flows and technical fixes, shipped with review gates
- Monthly review of accepted and rejected enquiries, with reasons
- Data pipeline and templated page generator
- One page per real buying question, not per keyword
- Quote, demo or enquiry flow matched to each page type
- JSON-LD that matches the visible content
- Internal linking, sitemaps and index monitoring
- Handover docs or ongoing maintenance
Where to start
Each stage answers a different question. Buying the wrong one is the most common way money gets wasted in this category, so the table says plainly which one fits.
| If your question is | Start with | Because |
|---|---|---|
| “Is there demand here we are missing?” | The free demand snapshot | One buyer journey, about a dozen questions, two surfaces. It costs nothing and ends with the next commercial question to answer. |
| “Is this worth a budget, and how much?” | Demand Diagnostic | A baseline, the economics of a qualified enquiry, the access we would need, a prioritised backlog and a go/no-go recommendation. |
| “We have the budget. Win the buyers.” | Demand Programme | A written mandate, a fixed fee, an execution allowance spent only on approved work, and monthly reporting on accepted enquiries. |
| “We have a catalogue, fleet or integration list and no pages for it.” | Buying-Question Page Builds | Turns structured data into useful pages, each wired to an enquiry. Worth doing only if the rows genuinely differ from each other. |
How the stages connect
The snapshot's buyer journey becomes the diagnostic's starting point. The diagnostic's questions become the programme's measurement panel, so month one compares against a baseline rather than establishing one. Its economics become the test the programme is reviewed against: what a qualified enquiry is worth to you, and how many the programme has to produce to pay for itself. Nothing gets rebuilt when you move from one stage to the next, which is the main reason we would rather you started small.
What we do not sell
We do not sell guaranteed placements in AI answers or search results. Google says it does not guarantee crawling, indexing or serving even when a site follows its requirements, and no AI engine sells a place in its answers, so a guarantee would be a lie. We do not sell control over independent editorial decisions: we can commission research, pitch legitimate stories and buy clearly disclosed sponsorship, but we cannot promise what a journalist or a reviewer writes.
We do not take a percentage of whatever revenue you attribute to AI. That invites arguments about branded searches, existing customers and other campaigns. Performance-linked fees come later in an engagement, only once accepted enquiries are defined and reported reliably. And we do not sell a tracker: several good ones exist, we name them in our comparison of the field, and if a dashboard is all you need you should buy one instead.
What we are accountable for is the agreed execution, budget discipline and honest measurement. Our own measured position, including the run where it fell, is published on our numbers, and every claim we make is graded on the evidence register.
Prices are ranges in pounds, ex VAT, not quotes. The pricing page explains how the programme fee and execution allowance work, with a calculator for the break-even test. If you sell industrial products or technical software, the industrial suppliers and technical B2B pages show what a mandate looks like in your terms.
Have a commercial problem worth funding?
Start with a free, capped snapshot of one buyer journey. If the economics hold, we scope a diagnostic or a programme against the enquiries you want more of.