Qualified conversations
Enquiries from the buyers you named, not traffic from people who will never buy.
For founders & CEOs
The commercial question, in your language.
Every pound of growth budget has to produce conversations with the right buyers. Start with one buying journey and decide on evidence.
The problem you’re feeling
You have built something buyers need, but when a prospect asks ChatGPT or Google for options in your category a competitor comes up, often on the strength of a page you have never seen. You do not have the team to chase every channel, and you have been sold visibility work before that never turned into a single sales conversation.
How we frame it
For a founder this is a capital allocation question. We start small: a free snapshot of one buyer journey, then a paid diagnostic that works out what a qualified enquiry is worth to you and whether a programme can plausibly pay for itself. If the numbers do not hold, we tell you not to spend the money.
What you are judged on, and what we report
Break-even volume
How many qualified enquiries a month the programme needs to cover its cost, from your own figures.
Category position
Whether search and AI answers name and describe you correctly. A diagnostic, reported as one.
What working with us looks like
Start with a free demand snapshot of one buyer journey. If there is a problem worth funding, a paid Demand Diagnostic (£750–£1,500) tests the economics. If those hold, a Demand Programme (typically £4,000–£8,000 a month, ex VAT) does the work.
How pricing works- A free, capped snapshot before any commitment
- A diagnostic from £750 with a straight go/no-go
- Quick wins you can ship yourself, ranked by effort
- An engineer-to-founder conversation, not a sales deck
Questions, answered
We are early. Is this worth it before product-market fit?
Usually not as a full programme. If you cannot yet describe a good enquiry, or cannot handle more of them, a programme will produce delivery debt rather than growth. The snapshot and a short diagnostic are still useful for seeing how buyers find the category.
Can a small team act on this?
Yes. The diagnostic ranks actions by effort and leaves the ones you can ship yourself. A programme exists for when you would rather fund the execution than staff it.
Do you work with technical founders directly?
That is our home turf. Expect a substantive conversation about the mechanics, the economics and what we will not promise.
We also work with
CMOs & Marketing
You have a budget to defend and a channel you cannot fully see. Fund the buying questions that produce enquiries sales accepts, and report it honestly.
For CMOs & marketing leaders →Sales Leaders
Buyers build shortlists before they talk to sales. We work on getting you onto the right ones, and count only the enquiries your team accepts.
For sales leaders (VP Sales & CRO) →PR & Comms
AI engines repeat things about your company, some of them wrong, to buyers mid-evaluation. Fix what they read, then check what it does to enquiries.
For PR & communications leaders →Have a commercial problem worth funding?
Start with a free, capped snapshot of one buyer journey. If the economics hold, we scope a diagnostic or a programme against the enquiries you want more of.