Sales-accepted opportunities
Enquiries your team accepted, from the segment and territory in the mandate.
For sales leaders (VP Sales & CRO)
The commercial question, in your language.
Buyers build shortlists before they talk to sales. We work on getting you onto the right ones, and count only the enquiries your team accepts.
The problem you’re feeling
Your reps keep hearing that the buyer had already shortlisted three vendors, and you were not always one of them. Meanwhile marketing reports traffic and mentions that do not match what lands in the CRM. Half the inbound is the wrong size, the wrong region or a student.
How we frame it
This is a revenue problem, and your team holds the deciding data. We agree up front what an accepted opportunity is, then work on the comparison and shortlist questions your buyers ask and the qualification on your forms. Your accept and reject decisions feed back into what we build next, so irrelevant enquiries should fall as well as good ones rise.
What you are judged on, and what we report
Rejection reasons
Why the others were turned away, so the journey and the forms can filter them earlier.
Shortlist presence
Whether search and AI answers name you for the comparison questions buyers ask. A diagnostic, not a pipeline number.
What working with us looks like
Start with a free demand snapshot of one buyer journey. If there is a problem worth funding, a paid Demand Diagnostic (£750–£1,500) tests the economics. If those hold, a Demand Programme (typically £4,000–£8,000 a month, ex VAT) does the work.
How pricing works- A written definition of an accepted opportunity, agreed before work starts
- Comparison and shortlist questions mapped for your category
- Qualification changes that reduce irrelevant enquiries
- A monthly review built on your CRM decisions, not our dashboard
Questions, answered
How is this different from demand gen?
It works on the moment before your funnel starts, when buyers ask search and AI engines who to consider, and it is judged on the enquiries that moment produces. It complements demand gen rather than replacing it.
What do you need from my team?
A clear definition of a good and a bad enquiry, and a short monthly accept or reject decision on what came in, with a reason. Without that feedback we can report activity, but not outcomes.
Can you take a percentage of revenue instead of a fee?
Not at the start. Revenue attribution invites arguments about branded search, existing customers and other campaigns. We begin with a fixed fee, build reliable outcome reporting, and only then discuss a narrowly defined performance component.
We also work with
CMOs & Marketing
You have a budget to defend and a channel you cannot fully see. Fund the buying questions that produce enquiries sales accepts, and report it honestly.
For CMOs & marketing leaders →Founders & CEOs
Every pound of growth budget has to produce conversations with the right buyers. Start with one buying journey and decide on evidence.
For founders & CEOs →PR & Comms
AI engines repeat things about your company, some of them wrong, to buyers mid-evaluation. Fix what they read, then check what it does to enquiries.
For PR & communications leaders →Have a commercial problem worth funding?
Start with a free, capped snapshot of one buyer journey. If the economics hold, we scope a diagnostic or a programme against the enquiries you want more of.